METHODS FOR COMPREHENSIVE ASSESSMENT OF OPTIONS FOR THE STRATEGIC DEVELOPMENT OF THE TOURISM INDUSTRY

М. Grytsiuk, Yu. Grytsiuk
Abstract: 
The methods of a complex evaluation of permissible variants of strategic of tourism develop-ment were analysed which are based on the formation of the corresponding parameter whose value in aggregate form displays the certain purposes of chosen strategy. It was found that among people who take the final decision was very popular the method of forming a parameter of complex criteria evaluation based on constructing a hierarchical structure (tree) of criteria. At each level of this hierarchy is the construction of parameter an aggregated evaluation of criteria of the previous level. The peculiarity of hierarchical structure is the aggregation in each node of tree only of two criteria or parameter of their evaluation, which is the main advantage of this method. The peculiarity of hierarchical structure is the aggregation in each node of tree only of two criteria or parameter of their evaluation, which is the main advantage of this method.