Academic Journals & Conferences

of Lviv Polytechnic National University

SLOG Vol 762, No 2013

Call for papers:

Closed

Content
#: 1
Antonowicz M. ROLE OF MARKETING IN INTERMODAL TRANSPORT
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Bajdak A., Janeczek U. MARKETING COMMUNICATION STRATEGIES OF POLISH ENTERPRISES IN EU MARKETS (CHOSEN ASPECTS)
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Bilińska-Reformat K., Stefańska M. COOPERATION OF COMMERCIAL CHAINS WITH SUPPLIERS IN THE CONTEXT OF CSR CONCEPT
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Bondos I. RESPONDING TO PRICE CHANGES IN THE CONTEXT OF GROWING INTERNATIONAL COMPETITION
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Wolny R. YOUNG CONSUMERS` BEHAVIOURS FROM SELECTED EUROPEAN COUNTRIES ON MARKET OF E-SERVICES
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Gasińska M., Gregor B. USER-GENERATED CONTENT – AN OPPORTUNITY OR A THREAT IN TERMS OF BUILDING BRAND IMAGE
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Girna O., Hlynsky N. THE SUPPLY CHAIN AND THE ADDED VALUE FORMATION ON THE BASIS OF CUSTOMER-CENTRIC APPROACH
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Gregor B., Kalińska-Kula М. INFORMATION GROUNDS OF BUSINESS NEGOTIATIONS IN INTERNATIONAL MARKETS
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Greta M., Otto J. THE IMPORTANCE OF SWISS GRANTS FOR CREATION OF THE CARPATHIAN EUROREGION MARKETING
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Jerzyk E. RETROMARKETING – NOSTALGIA FOR THE PAST. THE SOURCES THE SUCCESS OF RETROMARKETING IN THE SEGMENT OF OLDER CONSUMERS
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Zawada M. MARKETING ACTIVITIES ON THE ENERGY MARKET IN THE EUROPEAN UNION
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Karyy O. LOGISTIC INFRASTRUCTURE IN UKRAINE: NUMBERS AND REALITY
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Kowalik J. MARKETING STRATEGIES OF CHOSEN POLISH CEMENT FACTORIES IN THE BACKRGROUND OF CONSTRUCTION SECTOR DEVELOPMENT
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Krykavskyy Ye., Pokhylchenko O. LOGISTIC ASSETS AND THE CONSEQUENCES OF THEIR PRACTICAL USE
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Lipowski M., Angowski M. COMPETITIVENESS OF SMALL GROCERY STORES IN POLAND DURING THE ECONOMIC SLOWDOWN
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Lyulchak Z. PRECONDITIONS AND PROSPECTS OF GAS ENERGY HUB DEVELOPMENT IN UKRAINE TOWARDS EUROPEAN INTEGRATION
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Majchrzak M., Niedzielski P. POSSIBILITIES AND FORMS OF BUSINESS SERVICES INTERNATIONALISATION
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Michalski E. INTERNATIONAL MARKETING STRATEGIES
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Mróz-Gorgoń B. THE MANAGEMENT OF CULTURAL INSTITUTIONS AND THEIR IMAGE ON THE BASIS OF THE INSTITUTIONS OF WROCŁAW MUNICIPALITY
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Nakonechna Т.V., Hryniv N.Т. LOGISTIC APPROACHES TO SERVICE OF KEY CUSTOMERS IN THE PURCHASING PROCESS OF INDIVIDUAL ORDER PRODUCTS
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Nestorowicz R. CONSUMERS INFORMATION ACTIVITY ON THE POLISH FOOD MARKET VS. INTEGRATION OF POLAND INTO THE EUROPEAN UNION
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Nowacki R. ADVERTISING IN THE PROCESS OF INTERNATIONALISATION OF ENTERPRISES – TOWARDS STANDARDISATION OR INDIVIDUALISATION
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Nowotarska-Romaniak B., Ogrodnik H. BEHAVIORS OF INDIVIDUALS IN THE PROCESS OF INTERNATIONALISM OF THE INSURANCE MARKET IN POLAND
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Pilarczyk B., Stefańska M. GENERIC TYPES OF COMPETITIVE STRATEGIES IN THE POLISH RETAIL INDUSTRY
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Pluta-Olearnik M. POLISH SERVICE ENTERPRISES IN AN INTERNATIONAL MARKET: MARKETING PERSPECTIVE
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de Pourbaix P., Chmielewski K. THE ROLE OF SOCIAL MEDIA IN THE YOUNG CONSUMERS MARKET – CASE STUDY FOR POLAND AND GERMANY
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Reshetilova T. PERSPECTIVES OF INNOVATION DEVELOPMENT OF UKRAINIAN INDUSTRIAL BRANCHES IN ECONOMY INTERNATIONALISATION PROCESS
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Śliwińska K., Folga R. KEY ENVIRONMENTAL FACTORS AND STRATEGIC CHOICES OF ENTERPRISES IN POLAND
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Smyczek S. INFLUENCE OF INTERNATIONALIZATION ON CONSUMER EXCLUSION FROM THE FINANCIAL SERVICES MARKET
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Sobczyk G. PERSONAL CONSUMPTION IN POLAND IN GLOBAL CRISIS CONDITIONS
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Stanisławski R. THE ROLE OF MARKETING INNOVATIONS IN SMALL AND MEDIUM-SIZED ENTERPRISES
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Starostina A.O., Kravchenko V.A. MARKETING RISKS: ESSENCE AND PLACE IN STRUCTURE OF UKRAINIAN ENTERPISES RISK-PROFILE
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Tomczak-Wozniak E. MARKETING IN THE PRIMARY PRODUCTION SECTOR
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Urbańska J. PRIVATE LABEL ON FOOD MARKET IN POLAND
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Furtak R. THE USE OF THE CONCEPT OF ARCHETYPES IN BUILDING AN INTERNATIONAL BRAND OF LADIES' LINGERIE
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Howaniec H.B. CSR AS AN ELEMENT OF BASED-VALUE MARKETING. IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY BY THE DANONE GROUP IN POLAND
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Chornopyska N.V. DEVELOPMENT OF LOGISTICS IN UKRAINE: ENVIRONMENTAL DIMENSION
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Szajt M. DETERMINANTS OF DEVELOPMENT OF THE MARKET FOR BIO-PRODUCTS AMONG YOUNG POLISH CONSUMERS
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Shandrivska O., Lendуel О. ORGANIZATION OF ACTIVITIES IN THE STRUCTURE OF LOGISTICS ENTERPRISES VALUE CHAIN
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Yakymyshyn L.Y., Chtej N.I. EVALUATION OF CUSTOMER SERVICE IN THE SUPPLY CHAIN OF FOOD PRODUCTS
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Jaciow M. INTERNATIONAL RESEARCH OF EUROPEAN MARKET OF YOUNG E-CONSUMERS (METHODOLOGICAL DILEMMAS)
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