PERSONNEL EFFICIENCY ASSESSMENT OF THE INDUSTRIAL ENTERPRISE ON THE PRINCIPLES OF MARKETING

Zakharchyn G., Sobol I.

Lviv Polytechnic National University

Abstract: 
The article deals with the basic aspects of personnel assessment of the industrial enterprise on the principles of marketing; the role of the marketing approach in determining the value of an mployee in the labor market, and the formation of a modern and potentially viable competencies of personnel is emphasized; the importance of the social aspect ofpersonnel efficiency assessment in terms of the spread of socio humanistic trends is underlined.
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Received: 
Friday, March 31, 2017
Accepted: 
Friday, March 31, 2017