GOVERNMENT MARKETING: SELECTIVE SUPPORT FOR NATIONAL PRODUCERS

Oklander M., Oklander I., Krapyva I

Odessa National Polytechnic University,
Group of Companies INFOMIR

Abstract: 
This article shows that the government marketing could be a mechanism that would implement the strategy of finding new market outlets in the situation of social, political, and economic instability. In order to provide further insight into the world practices of conducting the government marketing, this article examines the history of various countries (Denmark, Australia, New Zealand, Canada) in the context of supporting respective domestic producers upon their entries into the global market. The article proves that the first step in implementing the concept of government marketing on the domestic level is conducting a Foresight research. After analyzing the procedural specifics of the Foresight researches conducted in Ukraine in 2008 and in 2015 the authors presented the practical aspect of the research implementation.
References: 

. Definition of government from the Cambridge Advanced Learner’s Dictionary & Thesaurus Dictionary, ttp://dictionary.cambridge.org/dictionary/english/government. 2. Foresight of the Economy of
Ukraine: medium-term (2015–2020) and long-term (2020–2030) time horizons / Research Project
Manager Academician of National Academy of Sciences of Ukraine M. Z. Zgurovsky, Kyiv: NTUU «KPI»,2015, 136 p., Access: http://ied.kpi.ua/wp-ontent/uploads/2015/10/Foresight-2015.pdf. 3. Kotler P.,
Armstrong, G. Principles of marketing, 14th Edition (Global Edition), Prentice Hall, 2012, 744 p

Received: 
Wednesday, March 29, 2017
Accepted: 
Wednesday, March 29, 2017