ACTUAL PROBLEMS OF ECONOMICS AND CAPITALIZATION VALUE-ORIENTED MANAGEMENT: NEW CHALLENGES OF MARKETING

Mnykh O.B.
Abstract: 
The article given quantitative and qualitative characteristics of the processes of capitalization of economy of Ukraine in the deepening systemic crisis and globalization of the investment market. It is proved about strengthening the necessity of greater influence of marketing on the process of forming costs and finding new sources of value creation in emerging European markets. Attention is focused on ensuring long-term competitive advantages through innovative marketing solutions for commodity and stock markets.