INNOVATIONS IN THE FIELD OF MARKETING AS A FACTOR FOR INCREASING THE COMPETITIVENESS OF DOMESTIC DAIRY PROCESSING FACTORIES

Krykavskyi Y.V., Kosar N.S., Stets О.М.
Abstract: 
The article studies the peculiarities of Ukrainian milk and dairy products market under current conditions. It substantiates steps to improve the competitiveness of milk processing factories by implementing innovations in their product marketing and sales policy. The effectiveness of such measures is proven in the context of a domestic milk processing company.