MARKET RESEARCH OF THE UKRAINIAN LABOUR MARKET

Melnyk O.G., Horbal N.I., Hryvnak A.V.
Abstract: 
This paper analyzes the features of market research of the Ukrainian labor market. In particular, the analysis and forecast of the International Labour Organisation (ILO ) on the overall unemployment rate in the world are illustrated. Also the demand and supply of labor in Ukraine in 2013 and the employment rate in Ukraine by sectors in 2000–2012 were analyzed. The essence of the concepts of “labor market”, “market research” and the role of market research in the labor market of Ukraine are described. The purpose of market research is to study the qualitative and quantitative characteristics and dynamics of demand and supply of labor from the perspectives of the market, and identify and study the characteristics of the workforce, in order to effectively meet business needs for qualified personnel and ensure its competitiveness. The principles of segmentation of the labor market in Ukraine and developed countries were shown. The plan of market research of the Ukrainian labor market was proposed. Features of the stages were illustrated by specific examples.