FEATURES OF MARKETING OF THE INNOVATION SUPPORT OF DOMESTIC INDUSTRIAL ENTERPRISES IN THE CONDITIONS OF INTERNATIONAL ECONOMIC RELATIONS

Verbytska H.

Lviv Polytechnic National University

Анотація: 
The purpose of this article is to study the theoretical foundations and applied problems in marketing support of the innovation enterprises in conditions of international economic relations. Theoretical and methodological basis of research are the fundamental provisions of economic theory, scientific works of scientists on marketing of innovations. In the process of research the following methods were used: graphic (visual presentation of research results); generalization; analytical and logical (to determine marketing goals of innovation, objectives of marketing support of innovations in terms of international economic relations, formation of sequence of implementation of innovation marketing of domestic industrial enterprises in the conditions of international economic relations).

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Received: 
Friday, March 31, 2017
Accepted: 
Friday, March 31, 2017